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Antony Puttick
Antony Puttick (C3PO, Botak, Gary)
Award Winning Group Creative Director/Partner
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My dad was a Creative Director (he worked on the umbungo campaign in the 80's). I started off making doughnuts, got a job as a runner, built my own agency in Singapore (at 20) and now lead global creative teams from London. My goal is to produce the best creative for clients who love an idea.

"If you can make the complex, simple and actionable, you're an asset to any agency. This Antony has in abundance. He's just great fun to be around" - Mark Fiddes (ECD Havas, That "Tango Ad" we all got slapped with in the 90's, and the reason there is a "power-ball" in your dishwasher)

PrePay Power - Topping up your power has never been so easy.

WHY
PrePay Power, a Dublin based electricity client, wanted to launch a new way to pay and top up energy with an easy and functional app. They were targeting a new demographic and focusing more on the working, middle class.

HOW
We pitched several ideas, around family, in a warm and heart felt tone. The client bought into this, but decided it was too much of a leap in treatment and execution for this stage in their brand evolution. So we met in the middle. Tweaking their branding, and talking to the new audience directly. We focused on 'her' and focused the advert on ease of top up, no bills and no surprises.

Date: March 2018
Client: PrePay Power
Role: Creative Director