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Antony Puttick
Antony Puttick (C3PO, Botak, Gary)
Award Winning Group Creative Director/Partner
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My dad was a Creative Director (he worked on the umbungo campaign in the 80's). I started off making doughnuts, got a job as a runner, built my own agency in Singapore (at 20) and now lead global creative teams from London. My goal is to produce the best creative for clients who love an idea.

"If you can make the complex, simple and actionable, you're an asset to any agency. This Antony has in abundance. He's just great fun to be around" - Mark Fiddes (ECD Havas, That "Tango Ad" we all got slapped with in the 90's, and the reason there is a "power-ball" in your dishwasher)

InBev - There is an art to the perfect pint. Can you do it?

WHY:
Having worked with the client to launch Jagermiester in Singapore. They approached us and wanted to launch the "cut above" campaign by having a game in bars which customers could play. How to make that happe, in a time when the internet wa sonly in Cafe's.
The client wanted a game that demonstrated the 7 steps it takes to put the perfect pint of Stella in an interactive way. Each customer would then get a score. Those scores then went onto a leaderboard and were cast online for a competition.

WHAT:
We created a cutting edge flash game that brought together new 3D animation, custom actionscript and visual design.
It was easy to use (after a few pints in the bar) and brought people together to beat their own score.
The winner went on to enter the real-life pour-masters competition in Singapore.


Date: 2008
Client: Pacific Beverages (APAC)
Role: Creative Director