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Antony Puttick
Antony Puttick (C3PO, Botak, Gary)
Award Winning Group Creative Director/Partner
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My dad was a Creative Director (he worked on the umbungo campaign in the 80's). I started off making doughnuts, got a job as a runner, built my own agency in Singapore (at 20) and now lead global creative teams from London. My goal is to produce the best creative for clients who love an idea.

"If you can make the complex, simple and actionable, you're an asset to any agency. This Antony has in abundance. He's just great fun to be around" - Mark Fiddes (ECD Havas, That "Tango Ad" we all got slapped with in the 90's, and the reason there is a "power-ball" in your dishwasher)

Snackbook - Breaking the gingerbread mould and making something all together better.

WHY
So, it's the age old question. What does an agency send their clients during the festive season, whilst continuing to show creativity and pushing the boundaries of what the clients expect of their agency. The main data point was that 35% of our audience don't celebrate Christmas. So we can't send a red Santa sitting on roof.
We noticed the one common theme, all our clients walked around with their laptops permanently in their hands, or to their chests. 


HOW
What if we combine that every day, relatable device – the thing they know and love - with a festive staple: The gingerbread house and make it more relevant. We needed to turn their Mac-book into something more...
So, we created "The SnackBook" - A Gingerbread "macbook" which encouraged collaboration in the office or at home with the family. With a simple instruction manual, the laptop was easily constructed, decorated and quickly consumed by sugar-crazed individuals.
Everyone talks about stepping away from technology over the holidays, and this was the perfect way to do that, whilst keeping us front of mind over the seasons festivities.

WINNER:
The Annual - Gold
ECHO - Gold

Date: December 2017
Client: Google/Visa/Boeing/NFL
Role: Creative Director