Google - How do you retain good people, in the height of the great resignation?

WHY: 
Google PSS (privacy, security and safety) needed a recruitment drive.
We all know the numbers. Demand for these roles has doubled while the talent pool has shrunk by 25%. But what’s at the heart of The Great Resignation? 

HOW:
Develop a hard hitting print/digital campaign that, at first glance, seems risky, but if you read it, has a great pay off.
A desire to make an impact? To be fairly compensated? To do more than just drive profits? We hit all of those notes more than our competitors can. They support a platform. We protect the world. So let’s distill the spirit behind this shift in worker sentiment and present Google as the solution. Let’s tap into the melancholy and force every tech worker to ask themselves the same question: What do you make in a day?