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Antony Puttick
Antony Puttick (C3PO, Botak, Gary)
Award Winning Group Creative Director/Partner
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My dad was a Creative Director (he worked on the umbungo campaign in the 80's). I started off making doughnuts, got a job as a runner, built my own agency in Singapore (at 20) and now lead global creative teams from London. My goal is to produce the best creative for clients who love an idea.

"If you can make the complex, simple and actionable, you're an asset to any agency. This Antony has in abundance. He's just great fun to be around" - Mark Fiddes (ECD Havas, That "Tango Ad" we all got slapped with in the 90's, and the reason there is a "power-ball" in your dishwasher)

Wellbeing - Retaining clients is hard. So you need to be creative to grow relationships.

WHY:
Spring is just the time to start thinking about growing, and since data showed office plants officially boost well-being, we decided to help Google get green-fingered with a horticultural DM.

HOW:
The box-full-of-Potential housed all the ingredients to create a rustic desktop garden, including grass, a watering can, a pot, soil and basil seeds. As the seeds were planted so was the desire to win. Growing competitions sprung up among teams before the end of the day, making the DM the talking point of the week.
It also kept us front-of-mind on clients desks, and showed that as an agency, we had potential to do more.
I mean, who doesn't love a hipster gnome for your laptop.

Patrick Collister liked it so much he put it into his creative bible that is ‘The Directory’.

WINNER
The Annual 2017- Gold
The Directory 2017 - Double page

Date: 2017
Client: Google
Role: Creative Director