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Antony Puttick
Antony Puttick (C3PO, Botak, Gary)
Award Winning Group Creative Director/Partner
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My dad was a Creative Director (he worked on the umbungo campaign in the 80's). I started off making doughnuts, got a job as a runner, built my own agency in Singapore (at 20) and now lead global creative teams from London. My goal is to produce the best creative for clients who love an idea.

"If you can make the complex, simple and actionable, you're an asset to any agency. This Antony has in abundance. He's just great fun to be around" - Mark Fiddes (ECD Havas, That "Tango Ad" we all got slapped with in the 90's, and the reason there is a "power-ball" in your dishwasher)

The SpeaKIT - A studio in a box. Making livestreams easy, so anyone can Speak-it with confidence

WHY: 
When Covid hit and lockdown began, Google events were turned upside down. All of their live events had to move to online, at the same time they were locked out of their recording studio.
When “coming to you live” became “coming to you from a personal laptop”, quality predictably nosedived.

HOW: 
Using the 'Holiday Excellence" livestream as a the launch, we came up with a solution.
A studio in a box, SpeaKIT brings professional sound and picture to amateur set-ups.
From audio equipment, to lighting, to recording equipment, it packs a plush studio into a tiny box.
SpeaKIT also arrives with a stylish branding asset (a branded vinyl), and detailed instructions on how to present online on the back. "Well it was a live event, so you need a live album".

The finishing touch was a 1:1 meeting between each speaker and our art director, to frame their shot to perfection. Every home set-up is different, but these sessions brought consistency and polish to the end product.

The Holiday Excellence week was a huge success, the speakers loved the support and kit, and this was the launch of many quality livestreams, using the SpeaKIT. They felt so comfortable with that they shared their bloopers with us, and we just had to make a reel out of it.

WINNER
The Annual 2021 - Silver

Date: 2021
Client: Google
Role: Group Creative Director