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Antony Puttick
Antony Puttick (C3PO, Botak, Gary)
Award Winning Group Creative Director/Partner
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My dad was a Creative Director (he worked on the umbungo campaign in the 80's). I started off making doughnuts, got a job as a runner, built my own agency in Singapore (at 19) and now lead global creative teams from London. My goal is to produce the best creative for clients who love an idea.

"If you can make the complex, simple and actionable, you're an asset to any agency. This Antony has in abundance. He's just great fun to be around" - Mark Fiddes (ECD Havas, That "Tango Ad" we all got slapped with in the 90's, and the reason there is a "power-ball" in your dishwasher)

Google - Nostalgia is personal

The Challenge: Connect with our clients on a highly personal level; showing how nostalgia can trigger emotion and resonate in a meaningful way.
Strategy and Insights, meeting with creative to touch feelings.

The Solution: We sent our clients a gift that whisked them away to a different point in time because all it takes is one moment of nostalgia to trigger a wave of sentimentality, if you get it right. Based on the age and nationality, we identified the ‘signature World Cup’ for each client. For example, an Irish person between the ages of 30 and 40 is very likely to have fond memories of Italia ‘90.

The gift itself was a framed miniature jersey, designed to match the kit from their chosen World Cup. Then, because everyone has secretly dreamed of scoring that 90th-minute winner, we personalized it with their name on the back. Each individual pack (for 60 people from 21 countries) had well-crafted copy, written around iconic World Cup moments

Date: July 2018
Client: Google
Role: Group Creative Director