AT&T - Batman will always be the first responder

WHY:
FirstNet is a dedicated first responder mobile network established by the U.S. Government following the 9/11 terror attacks.
FirstNet has only been sold to true first responders—Fire, EMT, etc. However, it has recently been expanded to private sector verticals involved in disaster response including Energy, Transportation, and Healthcare organisations.
Awareness in the expanded primary segment for FirstNet is low and where there is awareness, many feel FirstNet is not meant for them (only meant for first responders, police officers, and emergency room personnel, etc) or they may feel it is an off-brand network),
We needed to bring awareness of FirstNet to high-level decision makers (VP, CIO, CTO) in expanded primary segments while while encouraging them to make an appointment with a First Net by AT&T sales representative. 

HOW:
So, we sent them an BATT-Phone. With a direct line to AT&T. I mean, BatMan was the original first responder after all. Who doesn't want a bat-phone on their desk. This also tied in nicely with AT&T's purchase of the batman franchise.

(This is in production).