<b> SingFest </b> - Bringing together the biggest names, for the first music festival in Singapore

Antony Puttick (C3PO, Botak, Gary)
Award Winning Group Creative Director/Partner
Say hi

My dad was a Creative Director (he worked on the umbungo campaign in the 80's). I started off making doughnuts, got a job as a runner, built my own agency in Singapore (at 20) and now lead global creative teams from London. My goal is to produce the best creative for clients who love an idea.

"If you can make the complex, simple and actionable, you're an asset to any agency. This Antony has in abundance. He's just great fun to be around" - Mark Fiddes (ECD Havas, That "Tango Ad" we all got slapped with in the 90's, and the reason there is a "power-ball" in your dishwasher)

WHY:
Singapore is the stop-off point for many global acts, heading through to Australia and beyond. Let's use that to our advantage and ask them all on their travels to join Singapore's first 3 day music festival.

HOW:
Creative Director for a 3 day 'first' in the Singaporean live music scene, Singfest. In 2008/2009/2010, myself/Partner and team worked on everything from overall creative direction, global brand and regional adaptions. All the way through from bus decals and artist staging to festival guides. It was a resounding success and now is a staple on the Singaporean calendar.

Result: This 'first' is now the blueprint for Singapore festivals and music events.