Red Nose Day - Wear something funny for money
WHY
TKMaxx collaborated with Comic Relief, selling their merchandise through their stores to raise awareness and money.
They needed to bring to life the t-shirts (designed by Stella McCartney and others) and create an online, and in-store campaign to drum up excitement.
TKMaxx collaborated with Comic Relief, selling their merchandise through their stores to raise awareness and money.
They needed to bring to life the t-shirts (designed by Stella McCartney and others) and create an online, and in-store campaign to drum up excitement.
HOW
We came up with the campaign line "Wear something funny for money". Working with a talented team of creatives on above and below the line delivery and Rankin collaborated on the shoot, to bring it to life in only the way he can.
The 2015 Red Nose Day telethon and surrounding efforts raised a total of £99.4 million pounds. After the 2022 event, the overall total stands at £1,047,000,000 raised over 30 years
