Menopause - We all need to talk more about it.

A large global garment producer wanted to be the first to talk about the menopause, whilst creating a new product (a cooling vest) to launch in the market.
We pitched, and won, to create a brand from scratch and test them on the London market. We had three months on research and insights to gain knowledge on the target market.
We came up with three names based on those insights. Pause. Become. Faze. The clear winner was Pause.
We the had to create a visual treatment that resonated with the audience, and was engaging enough to share and break through noise on social.

Pause: To talk, to think.