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Antony Puttick
Antony Puttick (C3PO, Botak, Gary)
Award Winning Group Creative Director/Partner
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My dad was a Creative Director (he worked on the umbungo campaign in the 80's). I started off making doughnuts, got a job as a runner, built my own agency in Singapore (at 20) and now lead global creative teams from London. My goal is to produce the best creative for clients who love an idea.

"If you can make the complex, simple and actionable, you're an asset to any agency. This Antony has in abundance. He's just great fun to be around" - Mark Fiddes (ECD Havas, That "Tango Ad" we all got slapped with in the 90's, and the reason there is a "power-ball" in your dishwasher)

Jared - Transforming "The Big Day" into 1,500 community-powered, virtual events

WHY: 
More than 845,000 couples put their weddings on hold. But some brave couples have decided that nothing can stop their love, not even COVID-19. With stores closed and the bridal industry at a virtual standstill, Jared the Galleria of Jewellery was looking for a real way to help couples keep their weddings on track and show the world that, especially right now, love must prevail.

HOW: 
To help couples in need, Jared offered free virtual weddings through a customisable Jared platform/microsite. We created a landing page to capture wedding signups, developed a platform to host the virtual wedding experience and amplified the program and messaging through TV, PR/influencers, paid media and email. Once launched, the Jared platform offered couples the ability to create a personal virtual wedding and celebrate with their loved ones despite social distancing.  

Gold ECHO: Best CRM Campaign
Silver ECHO: Best Experiential
Silver ECHO: Best Retail
OMMA Award: Advertising/Promotion Web site
Gold Viddy Award: Best Commercial
Reggie: Bronze