Google -Creating an award winning hybrid FinTech event as big as IO.

WHY
Fintech companies are massively dependent on online presence for growth, which makes the industry a key priority for Google. But it’s an increasingly crowded marketplace, with multiple tech behemoths jostling to position themselves as the preeminent thought leaders in the space. Google needed to cut through the noise and create an events brand that not only stood out, but also stood the test of time. 

HOW
GtFT (Google Think FinTech) – an exciting, invite-only opportunity for attendees to learn from and collaborate with the biggest names in the industry.We built a modern brand look-and-feel and paired it with aspirational messaging to attract a c-level audience. From there, we booked and kitted out the illustrious Mohammed Bin Rashid library in Dubai, built a set, added online participants, and introduced ways for them to engage with topics.

Why it Works
This job wasn’t all about delivering on the day, it was about planning for the future. Google’s “Think” series spans beyond fintech into other industries, and the brand we created can easily be adapted to fit each individual event. Over time, the “Gt” prefix and associated branding elements will come to signify top-level events content.

900 Mil Touched revenue
1,000+ Attendees
+83 Countries, 356 Leading Fintechs

WINNER
Eventex 2023 - Bronze
Eventex 2023 - Bronze