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GtFT 2024 -Where Fin (meets Google) Tech.

At Google-Think-Fintech (GtFT) 2023, we introduced the world to AI in finance.
In 2024, we hit the gas, showing the industry how to accelerate with it.

How do you immerse top CEOs, CMOs, and finance leaders in the concept of speed?
You take them to the Abu Dhabi F1 track, with a little help from the W Hotel.
This wasn’t just about hearing how fast AI can move.They felt it.

From high-velocity keynotes to after-parties in supercars on the circuit itself, this was Google in the fast lane.
Because nothing says speed like an F1 car, except AI at full throttle. (And yes, acceleration has “AI” built right int it.)
From concept to branding to location, every detail surrounded attendees with momentum.

This video sets the pace. Turn your speakers up.

Date: November 2024
Client: Google MENA
Role: Creative Director